This design was made for a Communication Department campaign at BYU-I. Buttons were handed out at a booth for potential students to learn of the different emphases. Digital & Social Media was one of the emphases.
I wanted to do something different – so often social media is represented by a phone, app, or a conversation/message cloud icon.
I started working around the concept of the paper airplane. To make it stand out, I actually put the blue and red lines found in notebook paper. I also added shadowing using gradients.
After having the paper airplane, I struggled with placement and story. With some good ole critique, I found that having a blue gradient background with lift-off clouds and a jet stream worked best.