These shoulder-up characters were designed for an asset pack provided to Straight Arrow Insurance, a startup insurance company. With a team of designers at Soapbox Agency, we determined their brand style as a simple, clean-cut, angular shapes. We took this idea from their logo.

For these particular characters, I used subtle gradients to create shadows and highlights for depth. You can notice use of this underneath hairlines and near the neck.
StraightArrowInsurance_Vector_Character_Icons_Men StraightArrowInsurance_Vector_Character_Icons_Women_1 StraightArrowInsurance_Vector_Character_Icons_Women_2 StraightArrowInsurance_Vector_Character_Icons_Family_1 StraightArrowInsurance_Vector_Character_Icons_Family_2 StraightArrowInsurance_Vector_Character_Icons_Family_3