18 DAYS OF MASCOT LOGOS
I was challenged to a project that would require making a new design every day for 18 consecutive days (excluding Sunday). I wanted a challenge and found mascot logos.
My idea was to create typically animal mascots for sports teams in a style that is commonly used with sport mascot logos. These characters would be illustrated similarly to cartoons, with some evidence of pride, power, or rage in their demeanor. These logos share unique characteristics, such as thick outlines or shading and exposure through color value. This would challenge me by hinting at character movement, perspective, and consistency between logo designs. Each mascot would need an acceptable and appealing color palette.
Illustrator is the software I planned to use, but I felt the need to be challenged with a singular, comprehensive design. I see mascot logos as having a perfect mix of detail and simplicity.
For me, this project would help me in the future by having a great amount of experience using Illustrator to design and practice a specific look. I think it would help me discover a variety of styles that can be applied to a variety of objects or designs (such as a style guide).
To begin the process I made a list of animals. Each day I began with a refined concept sketch of the particular mascot I was working on. Along the way I made adjustments to color, border thickness, and typography.
An obvious area of struggle was typography. Because each design was meant to be made in one day, I didn’t have a lot of time. Therefore, I focused on the mascot rather than the typography.
Each logo took 3-7 hours, but most landed between 4-6 hours of work. It was a fun and rewarding project.
I submitted all 18 mascot logos as a case study to BYU-I’s Visual Society for the 18 Days of Something Competition. To my surprise, I won first place in the competition! This won me an iPad/Pencil.
Check out the case study here: MascotLogos_CaseStudy.
Here are links to the remaining days of mascot logos I created:
Check out this awesome example of mascot logo design.