BRANDING LARSON DESIGN & FILM
Branding yourself is an intimidating process. It’s a self-discovery and reflection process and I’m not sure if I have or ever will precisely arrive at a true representation of what I represent. But I can get close!
decided the brand name should either be “Larson Design & Film” or “Larson Studios”. I don’t have a particular area that I am drawn to but rather excel in three areas: design, photography, and film. I felt that photography and film could go hand-in-hand and that helped cut down the length. I reasoned that using the word “studio” could be left up for interpretation and didn’t confine my skills or abilities.
Eventually, I switched from “Larson Studios” to “Larson Design & Film” simply because it sounded more appealing.
After deciding upon the name, I focused on the logo. I typically get creative but realized the need to simplify. I sketched out several designs for the brand logo. I decided on a bold font with cut-ins for a clean, masculine look. I added a border and mocked the typography by giving making some edges/corners sharp and others rounded. I then split the bottom and aligned the words “Design & Film” in the border.
With colors, I chose what I would consider to be softly masculine colors, not overbearingly bold. Reds, blues, and greens. I kept my text fonts as clean and simple sans serifs.
I included in my self-branding a pricing sheet for photography and film services.
Check out these logos and self-branding examples!